Why surprises temporarily blind us

tianzc

Reading this story requires you to willfully pay attention to the sentences and to tune out nearby conversations, the radio and other distractions. But if a fire alarm sounded, your attention would be involuntarily snatched away from the story to the blaring sound.
New research from Vanderbilt University reveals for the first time how our brains coordinate these two types of attention and why we may be temporarily blinded by surprises.
The research was published March 7, 2010, in Nature Neuroscience.
“The simple example of having your reading interrupted by a fire alarm illustrates a fundamental aspect of attention: what ultimately reaches our awareness and guides our behavior depends on the interaction between goal-directed and stimulus-driven attention. For coherent behavior to emerge, you need these two forms of attention to be coordinated,” Ren茅 Marois, associate professor of psychology and co-author of the new study, said. “We found a brain area, the inferior frontal junction, that may play a primary role in coordinating these two forms of attention.”
The researchers were also interested in what happens to us when our attention is captured by an unexpected event.
“We wanted to understand what caused limitations in our conscious perception when we are surprised,” Christopher Asplund, a graduate student in the Department of Psychology and primary author of the new study, said. “We found that when shown a surprise stimulus, we are temporarily blinded to subsequent events.”
In their study, the research team asked individuals to detect the letter “X” in a stream of letters appearing on a screen while their brain activity was being monitored using functional magnetic resonance imaging, or fMRI. Occasionally, an image of a face would unexpectedly interrupt the stream.
The surprise caused the subject to completely miss the “X” the first couple of times, despite the fact they were staring directly at the part of the screen on which it appeared. They were eventually able to identify it as successfully as when there was no surprise.
Using fMRI, the researchers found that the inferior frontal junction, a region of the lateral prefrontal cortex, was involved in both the original task and in the reaction to the surprise.
''“What we think might be happening is that this brain area is coordinating different attention systems — it has a response both when you are controlling your attention and when you feel as though your attention is jerked away,” Asplund said.
Surprise stimuli trigger what is known as the orienting response in which the heart rate increases, the nervous system is more aroused and we pay intense attention to a new item in our environment. Described by Pavlov in dogs, the orienting response allows one to determine if a new item is a good thing, such as food, or a threat, such as a predator, and to react accordingly.
“What we show is the dark side or negative impact of the orienting response. We found it blinds you to other events that can occur soon after the presentation of the surprise stimulus,” Marois said.
The researchers hypothesize that we may be temporarily blinded by surprise because the surprise stimulus and subsequent response occupies so much of our processing ability.
“The idea is that we can’t attend to everything at once,” Asplund said. “It seems that the inferior frontal junction is involved in this limitation in attention.”
The new research supports previous work by Marois’ laboratory that found the interior frontal junction plays the role of an attentional bottleneck — limiting our ability to multitask and attend to many things at once.
“These new findings and our previous findings suggest that this area is centrally involved in the control of attention and may limit our attentional capacities,” Marois said. “It is a very exciting convergence of findings across our studies. We’re conducting studies now to demonstrate whether in fact disruption of activity in this brain region leads to loss of control of attention.”
<p>The National Science Foundation and National Institutes of Mental Health funded the research. Marois is an investigator in the Vanderbilt Kennedy Center for Research on Human Development. Jay Todd, a post-doctoral researcher at the University of Chicago, and Andrew Snyder, a previous research assistant in the laboratory, were also co-authors of the study.